1. Watch the trends
Before Black Friday deals kick in, run your product keywords using Google Trends. You need to look for popular keywords and phrases from previous years. Don’t worry, as they are easy to spot. Once, you will spot the keywords, mark them and make sure to prioritize them. You need to match these terms to your website (to specific web pages). Since you are familiar with the popularity of Black Friday, you know that there is going to be an increased search volume in the upcoming weeks, which means that you need to work hard to improve your rankings.